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Branching: How to screen participants and send them to different survey questions
Branching: How to screen participants and send them to different survey questions
Daniel Kyne avatar
Written by Daniel Kyne
Updated over a week ago

πŸ‘‰ This premium feature is available to customers on the Ask tier or higher.

Branching allows you to create unique paths through your survey depending on how participants answer specific questions. A common use for branching is to screen out non-relevant participants (sending them to the survey "Finish Page", as in the example below).

There are two ways that branching appears in OpinionX:

  1. Answer Branching: in Multiple Choice blocks, allows you to send participants to different blocks based on their answer.

  2. Survey Branching: on all other blocks, allows you to specify which block a participant is sent to once they finish that question (example below).

Another way to think about it is that Answer Branching opens a new branch and Survey Branching closes that branch by bringing participants back to a shared point in the main survey flow. Here's an example map of a branched survey:

What's the difference between Segmentation and Branching?

Segmentation allows you to compare how different subgroups of participants voted on the same question. If you have a ranking question that is only relevant for specific participants, making everyone answer it is a poor survey experience for your respondents (for example, asking Free tier users to rank a list of premium features they have never used before).

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