The Ranked Concepts chart is a free and automated chart type on OpinionX that produces a list of every possible combination of options from your conjoint survey and ranks them from highest to lowest favorability score.
There is no setup required to access the Ranked Concepts list once your Conjoint Rank survey has gathered data → simply click the "Switch Charts" button and choose "Ranked Concepts" to access it.
There are two additional columns that can be added to the Ranked Concepts list, depending on the content of your Conjoint Rank survey:
vs. None
If your Conjoint Rank survey includes a 'None of the Above' opt-out button, your Ranked Concepts list will include an extra column titled "vs. None" which shows the percentage of respondents who would likely reject that combination entirely.
Average Revenue per Target Customer
If your conjoint survey has a 'None of the Above' button and a price category, you can multiply the price point in each combination with its "vs None" percentage to calculate the expected revenue per target customer.
Both of these additional columns can be toggled to sort from high/low — this is particularly useful for the Avg Rev per Target Customer column to see which combination would generate the largest possible standalone revenue.