👉 Unique Links are available to customers on the Analyze tier or higher.
OpinionX's Enrichment Tab lets you import and automatically associate external data against your survey participants.
After importing data, you can download a list of Unique Links to distribute to each participant. This guide explains how these unique links work, where to find them in OpinionX, and what customizations are possible.
What capabilities do Unique Links have?
Unique Links let you link imported external data together with survey answers by giving each participant a unique URL to access the survey.
You can set unique links to expire after their first use, helping to prevent unwanted duplicate participation in your survey.
Unique Links can be used to track which source people came from by creating a different survey link for each channel you'll distribute your survey through.
How do I create Unique Links for my survey?
Start by going to the Enrichment Tab on the setup page:
Import a .csv with the data you want in each unique link. Each row in the spreadsheet will correspond with one unique link. Once uploaded, you'll be asked to define what kind of data is in each column of the spreadsheet from the following options:
Email → which can be used to trigger email invites with your unique links.
Categorical → many people share the same answer (eg. country, gender, industry), can later be used to filter results or compare differences by group.
Unique → free text, usually used for things like name or address, where each person has a different answer.
Once your upload is finished, you can use your unique links in one of two ways:
The Unique Links button will download a .csv file that contains the unique link for each row in your imported spreadsheet. Customers on the Analyze tier or higher can export their list of unique links for free.
The Invites button will send your unique links to each of the email addresses you imported (note: $0.10 charge per invite sent). Don't worry, it won't send them right away; once you click this button you'll be given a menu for configuring the invite email and even sending test versions before proceeding.
The .csv file with your list of unique links will look something like this:
It contains a list of the email address, status ("pending" meaning that no invite has been sent yet and the link has not been used at the time of download), and the unique submission link.
Creating Unique Links without email addresses?
Currently the Unique Links feature only works when it has an email address associated with it. If you do not want to use real emails, I recommend just importing a list of dummy emails (it does not matter if they are not real emails, just so long as they follow a real email format).
For example, I like creating dummy emails that contain actual segmentation data, like in the screenshot below:
The benefit of this approach is that you can embed data about each user in the dummy email address, which will then be automatically associated with their participant profile on your survey's results page. I have used this in the past along with the Participant Tab Edits feature to manually add segmentation data to participant profiles after my survey so that I can conduct more detailed analysis without having to ask for this info from participants in my survey.
Configuring my Unique Links
Unique Links can be configured for:
Single-Use: After someone has completed the survey one time using the link, the survey cannot be accessed again using the same URL, therefore preventing duplicate submissions. Anyone who tried to use an expired link will reach a dead-end page informing them that the link is no longer valid.
Multi-Use: Anyone using the link after the first participant will be able to complete the survey but will be registered as a new user without any of the imported data associated against their participant profile on OpinionX.
Set your survey's unique links to be single-use or multi-use using the checkbox (shown in the screenshot below) that appears when you are configuring the Email Invites. Note: editing the single/multi-use setting affects all unique links associated with your survey (including previously distributed links).