Every OpinionX survey is made up of "blocks". Each block corresponds to a step or section in your OpinionX survey.
In total, there are 20 different blocks available for OpinionX surveys, including the two default blocks: Intro Page and Finish Page. The other 18 blocks appear as a menu of options when you create a new survey and every time you click 'Add Another Question' during survey setup.
Desktop users can hover their cursor over each question type to see a preview of what that question type looks like in the survey along with a short explanation of its purpose. If you click on any question type to add it to your survey, you'll also find: (1) a 'Setup Guide' button that links to its detailed documentation guide, and (2) one-click templates to see what a well-made configuration looks like for that question type.
OpinionX does not place any restrictions on how you add blocks to your survey, giving you full flexibility to build the survey you need, for example:
Your survey can have unlimited questions
You can have multiple 'Advanced' question types in one survey
You can put multiple of the same question type in one survey
When you create a survey of click 'add another question' you'll see the list of question types along with three support buttons:
A survey setup video which explains how OpinionX works in just 60 seconds.
A search box to help you find the exact question type you need.
A link to book a video call where we can demo the product for you and show you how to use it for your use case.
The optional blocks on OpinionX are organized under 4 categories, which you can see explained below. Each block name is hyperlinked to a dedicated guide that explains everything you need to know about that research method and how it works on OpinionX.
-- -- --
Advanced Blocks
Conjoint Analysis → Ideal for when you're trying to rank a list of categories (brand, price, size) as well as options within each category (eg. for size: small, medium, large).
MaxDiff Analysis → Participants select the best and worst choices from a set of 3-6 options out of your total ranking list, multiple times, to rank the full list
Van Westendorp → Asks participants to assess the price of a product/service against four indirect prompts related to cheap/expensive expectations, and these answers are used to calculate an acceptable price range.
Gabor Granger → Shows participants a series of prices with 'yes/no' voting buttons asking if they would buy at each price. When they answer, a new price is shown in the direction they indicated. This method identifies an Optimal Price where your product generates the highest revenue based on forecast demand.
Ranking Blocks
Order Rank → Participants drag-and-drop a list of opinions into your order of preference. Best suited for ranking 10 of fewer opinions.
Pair Rank → Ranks your list of text options via a series of head-to-head pair votes. Suited for surveys with 10 or more opinions to rank.
Points Rank → Participants are given a pool of points to allocate however they choose among your list of options.
Matrix Grid → Uses the same voting scale for many different options, allowing you to more easily compare the results together at the end.
Rating Scale → Shows a numerical range of options for participants to choose from, eg. rate your satisfaction with our service from 0-10. Can later be used for segmentation.
Survey Blocks
Multiple Choice → Select one or many options from a list. Available in many formats, like 'Pick One' (radio buttons), 'Pick Many' (checkboxes), dropdown, custom 'other' write-in, and with additional submission criteria available (eg. pick max 3 options). You can later use these answers for filtering your results, segmentation analysis, or branching logic configuration.
Text Response → Collect open text responses from participants, you can also add these responses to any ranking block list
Number Response → Collect open answers from participants, but restricted to numerical input only (ie. numbers and symbols such as
.,+-)
Section Divider → Display a text message in between survey sections, for example to help set clear breaks between ranking blocks
Identify Blocks
OpinionX surveys are anonymous by default. If you want to know who each participant was instead of the generic "Participant 15" placeholders, include an identify block in your survey or read more about our enrichment functionality.
Email Address → Answer validation only allows the format
[text]@[domain].[tld]Participant Name → No validation formatting, allows any answer
Username / ID → No validation formatting, allows any answer
Phone Number → Only allows numbers and related symbols
Custom Identifier → Let's you create your own identifier. This is particularly useful when collecting multiple names that need separate blocks (eg. First Name, Last Name). This also lets you label your data type, which results in a clearer dashboard that is easier to understand.