OpinionX is a survey platform measuring people's preferences. Here are five steps I always follow when designing an OpinionX survey...
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#1. Add A Ranking Question
Ranking Questions are different voting methods that help turn a bunch of options into a ranked list of priorities. OpinionX has a range of different ranking methods:
Order Rank → Drag-and-drop a full list into your preferred order.
Pair Rank → Turns your list into a series of head-to-head votes.
Points Rank → Allocate your points according to your personal preferences.
MaxDiff Rank → Pick the best and worst option from each list of 4-6 options.
Conjoint Rank → Pick the profile with the attributes you prefer most.
Agreement Rank → Vote 'agree' or 'disagree' on each individual option.
Use this cheat sheet if you're unsure which to use or hover over each ranking type for a short explainer and visual example. If in doubt, start with Order Rank!
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#2. Add Your Ranking Options
Add everything you want to add as a "options" on your ranking block. Use the "Copy/Paste" button to do this in bulk. You can create many separate ranking blocks by hitting the [+ Add Block] button.
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#3. Identify Each Participant
All participants are anonymous by default. If you need to know who completed your survey, you need to add an Identify Block to your survey to ask for their name, email, or some other form of identifiable data.
If you already have this data in a spreadsheet or database, use the Enrichment Tab to pull this data into OpinionX and associate it against each participant without any extra survey questions.
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#4 Collect Background Info
Do your results change when you compare male and female participants? How about free users against paying customers? Or senior leaders versus junior staff?
By including a Multiple Choice question in your survey, OpinionX automatically assigns participants into groups called "segments" so that you can filter by segment later on to compare what each groups cares about most.
^ Filtering by segment takes just one click! On your results page, you'll see a bar chart for your Multiple Choice results. Click the bar for any group and the whole results page will recalculate immediately to only include those participants.
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#5. Preview Your Survey
Before sending your survey to participants, hit the 'Preview' icon (👁) in the top-right corner and see how it will look for participants.
This will open preview mode in a new tab, where you'll also find the "Edit Theme" button for changing the colors of your survey:
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Ready to launch?
Once your survey is good to go, hit the SHARE button in the top-right corner and choose how you'll distribute your survey:
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Collaborate with teammates
If you're working on this research with colleagues, open the Settings Tab and add them as Editor or Viewer collaborators:
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If you get stuck along the way, please send us a message on our live chat, email support@opinionx.co, or schedule a video call. We are always keen to help people get their first research project up and running on OpinionX!